ESCP Europe

1. Analysis: the starting point --- 2. Four routes to strategic advantage --- 3. Focusing on key factors --- 4. Building on relative superiority --- 5. Pursuing aggressive initiatives --- 6. Exploiting strategic degrees of freedom --- 7. The secret of strategic vision --- 8. The strategic triangle --- 9. Customer-based strategies --- 10. Corporate-based strategies --- 11. Competitor based strategies --- 12. Corporate strategy --- 13. Understanding the economic environment --- 14. Coping with strategic change --- 15. Japan: Myths and realities --- 16. Foresighted decision making --- 17. A strategic success formula?.