ESCP Europe

Item type

Ebook

Language

English

Publication year

2017

ISBN

978-1-292-17893-6

Note

• 1 user licence

Subjects

MARKET - MARKET RESEARCH - COMMERCIAL POLICY

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: · Market Opportunity Set. · Attractiveness Map. · Agile Focus Strategy.

1-Overview 2-The market opportunity navigator: 3 steps for discovering your most valuable opportunities 3-Implications and additional benefits 4-Beyond startups: the navigator for 5-Epilogue: the navigator's navigator .