ESCP Europe

Item type

Ebook

Language

English

Publication year

2023

Edition no.

15th ed.

ISBN

978-1-292-72690-8

Note

• 3 user licences

Subjects

SALES TECHNIQUE - PARTNERSHIP - STRATEGY - PROCESS OF CREATING VALUE - MARKETING MANAGEMENT

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos.

Part I - Developing a personal-selling philosophy Part II -Developing a relationship strategy Part III - Developing a product strategy Part IV - Developing a customer strategy Part V - Developing a presentation strategy Part VI - Management of self and others.