ESCP Europe

Item type

LIVN

Language

English

Publication year

2018

Edition no.

6th ed. Global edition

ISBN

978-1-292-25535-4

Note

• 10 user licences

Geographical area

GENERAL

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company.

Preface --- Acknowledgments --- About the authors --- PART I: DECISION TO BECOME AN ENTREPRENEUR -- PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS- PART III: MOVING FROM AN IDEA TO A AN ENTREPRENEURIAL FIRM - PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM -.