New Products Management : 2025 Release / Merle Crawford

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New Products Management : 2025 Release / Merle Crawford

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CRAWFORD, C. Merle | DI, BENEDETTO

Published by McGraw Hill - 2025

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2025

ISBN: 9781264968183

Subjects: MANAGEMENT - MARKETING - PRODUCT POLICY - AMERICA

This book takes a managerial approach to teaching new product development, with a strong focus on marketing. Structured into 18 clear and concise chapters, it covers the most essential and engaging topics for aspiring product managers. It also features major updates that reflect current industry best practices and their relevance to today’s business challenges.

New Products Management : 2025 Release / Merle Crawford

Source : Syracuse

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