ESCP Europe

Item type

Ebook

Language

English

Publication year

2025

ISBN

9780197669846

Note

• 2 user licences

Subjects

ENTREPRENEURSHIP - START-UP COMPANY - BUSINESS CREATION

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be.This book breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises. For each of the principles, Fisher shares stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice.