ESCP Europe

Through entertaining stories, interactive exercises, full-color visuals, and a conversational style that belies the topic, the author, professor of Finance at Harvard Business School, tackles a broad range of subjects that will give you the skills and knowledge you need to finally understand how finance works. These include: The ins and outs of balance sheets, and how different financial levers can affect a company's performance; How companies fund their operations and investments in different ways; Why finance is concerned with cash flow versus profits; How value is created, measured, and maximized; The importance of capital markets in helping companies grow. Whether you're a student or manager, an aspiring CFO or entrepreneur, this book is the colorful and interactive guide you need to help you start thinking more deeply about the numbers.