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In the era of social, environmental, technological, and economic changes, the importance
for companies to create environments where workers feel safe to develop their tasks to provide
better solutions to those challenges has significant relevance. Nowadays, the world seems
committed to generating diverse, equitable, and inclusive -DEI practices in the workplace.
However, companies have entered the digital transformation era where they implement digital
tools to recruit, select, and during the execution of the job. This thesis questions how those tools
worked effectively to achieve a diverse workforce. Therefore, this paper will analyze how
companies understand DEI, what digital tools they implement to create DEI workplaces, and
what best practices are in society's interactions with a digital transformation strategy to foster a
DEI work culture. Using a qualitative analysis interviewing ten experts in Latin America
LATAM, we explore the best practices and ideas provided by top managers, IT experts, and
experts in DEI. The main finding is that most digital transformation strategies for DEI purposes
have been implemented deliberately, and we propose a Digital DEI transformation roadmap that
guides more concrete action for managers and policymakers. The theoretical contributions is
DEI understanding in LATAM organizations, DEI digital strategy in the company, e-recruitment
and selection, e-onboarding, and engagement and retention
