AI in business : the art of navigating the tensions between business and social objectives / Erik Hermann, Laetitia Mimoun and Lorena Blasco-Arcas

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AI in business : the art of navigating the tensions between business and social objectives / Erik Hermann, Laetitia Mimoun and Lorena Blasco-Arcas

Ebook

Hermann, Erik - Professeur à ESCP Business School. Author | Mimoun, Laetitia - Professeur à ESCP Business School. Author | Blasco-Arcas, Lorena - Professeur à ESCP Business School. Author

Published by ERIM ESCP Research Institute of Management - 2024 , ed.

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source: Syracuse

Item type: eBooks
Language: English

Publication date: 2024
Edition no.: ed.

Subjects: ARTIFICIAL INTELLIGENCE - BUSINESS MANAGEMENT - CORPORATE SOCIAL RESPONSIBILITY

While the advances and benefits of artificial intelligence (AI) for business are indisputable, AI design, development, and deployment do not come without ethical concerns and controversies. Thus, companies have to balance business (e.g., efficiency, personalization, customer satisfaction, profits) on the one hand and corporate digital responsibility and socio-ethical objectives (e.g., privacy, autonomy, sustainability, socially good outcomes) on the other hand. Based on paradox theory, this paper lays out the ART (i.e., Actors, Resources,Time) framework of tension management to provide guidance on how firms and managers can increase the likelihood of eventually turning trade-offs between competing objectives into win-win situations and shared value creation.