ESCP Europe

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be “difficult” and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of its financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream book for all those non-financial managers and owners who want a quick and motivating read on finance to obtain that necessary business acumen.