ESCP Europe

Item type

Book

Language

English

Publication year

2022

ISBN

9780190932220

Subjects

LUXURY GOOD - MARKETING - STRATEGY - WORLD

This innovative volume brings together expert contributions to explore the luxury sector from various social science perspectives. Organized into six parts, it first covers the conceptual foundations and historical evolution of luxury, followed by the production and management of the sector, including supply chain, innovation, and strategy. Branding and marketing strategies are also discussed, including brand extension, consumer perception, and artistic collaborations. The distribution of luxury is analyzed through different sales channels and intellectual property issues. Finally, globalization, markets, and ethical challenges such as sustainability, inequalities, and counterfeiting are addressed, making this book an essential reference for students, researchers, and luxury industry professionals.