Research Methods in Business Studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange

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Research Methods in Business Studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange

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GHAURI, Pervez N.. Publication director | GRØNHAUG, Kjell | STRANGE, Roger

Published by Cambridge University press - 2020 , 5th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2020
Edition no.: 5th ed.

ISBN: 9781108708241

Subjects: RESEARCH - BUSINESS MANAGEMENT - DATA ANALYSIS - ETHICS

This book provides a comprehensive and up-to-date approach to research methods in business studies. The book covers topics such as research design, data collection methods, data analysis, research ethics. The authors have added contemporary examples. This new edition includes case studies and recent examples that illustrate the concepts and techniques covered, making the content relevant and applicable.

Research Methods in Business Studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange

Source : Syracuse

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