Why is Big Data becoming an indispensable tool for sports management? : a critical anlysis of the utilisation of Big Data in the management of sports-related entities and sport performance / Emmanuelle Desfosses

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Why is Big Data becoming an indispensable tool for sports management? : a critical anlysis of the utilisation of Big Data in the management of sports-related entities and sport performance / Emmanuelle Desfosses

Study and report

DESFOSSES, Emmanuelle. Author

Published by ESCP Business School - 2023

Library: Paris Montparnasse Paris Champerret London Madrid Turin

Source : Syracuse

Item type

Study and report

Dissertation

MIM Master in Management Grande Ecole

Language

English

Publication year: 2023

"This research aims to enhance the comprehension of the impact of big data on sports management in a broad sense. In a world increasingly dominated by data, the sports industry is being influenced day by day. Consequently, sports entities and athletes have had to incorporate data analytics into their strategies, both at the management and performance levels. The aim of this study is to gain a comprehensive understanding of the impact of big data on sports management. To achieve this, the literature review incorporates theories related to sports management, specifically Data-Driven sports strategies, and the benefits of utilizing big data to enhance performance. Furthermore, by analyzing the history of data use in sports management and the current market trends, this section of the research will provide insight into the significance of big data in sports and its prospects."