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Bourgeon-Renault, Dominique. Author | DEBENEDETTI, Stéphane. Author | GOMBAULT, Anne. Author | PETR, Christine. Author
Published by Dunod - 2024 , 3e ed.
Library: Paris Montparnasse Paris Champerret
Une présentation des caractéristiques du secteur ainsi qu'une définition des enjeux stratégiques et des outils opérationnels du marketing dans les principaux domaines des arts et de la culture : spectacle vivant, patrimoine et industries culturelles. Cette édition entièrement revue tient compte du contexte post-Covid-19. ©Electre 2024
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