Blue ocean strategy : how to create uncontested market space and make competition irrelevant / W. Chan Kim, Renée Mauborgne

0 review

Blue ocean strategy : how to create uncontested market space and make competition irrelevant / W. Chan Kim, Renée Mauborgne

Ebook

Kim, W. Chan. Author | Mauborgne, Renée

Published by Harvard Business Review Press - 2015

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source: Syracuse

Item type: eBooks
Language: English

Publication date: 2015

Note

3 user licences

Subjects: STRATEGY - COMPETITIVENESS - COMPETITION

Geographical area: GENERAL

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, the authors argue that lasting success comes not from battling competitors but from creating "blue oceans", untapped new market spaces ripe for growth. This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Blue ocean strategy : how to create uncontested market space and make competition irrelevant / W. Chan Kim, Renée Mauborgne

Source: Syracuse

Consult online