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Book
MAYOL, Samuel. Author
Published by Ellipses - 2024
Library: Paris Montparnasse
Une approche en schémas afin de faciliter la compréhension et la mémorisation des notions essentielles d'un marketing qui intègre l'intelligence artificielle ainsi que la responsabilité sociale et environnementale. L'auteur explore l'évolution du marketing, ses concepts, ses outils et ses défis. Il analyse l'impact de ce marketing 6.0 sur différents aspects de l'entreprise. ©Electre 2024
Book | MAYOL, Samuel
Published by Ellipses 2024
Un manuel de marketing illustré de nombreux exemples et études de cas. Il offre une boîte à outils pragmatique directement applica...
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