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Judging by the buzz around business plans, you'd think the only things standing between entrepreneurs and success are a few charts, spreadsheets, and optimistic financial projections. But most plans dont focus on what really matters to investors. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid common mistakes by ensuring your plan assesses the factors critical to every new venture. This popular Harvard Business Review article will give your new venture the best possible chance for success. from back cover.