This book introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions. The 14th Edition continues to highlight the importance of ethical behaviour in collecting, interpreting, and reporting on data, while also providing a wealth of new and updated exercises and case studies.
