ESCP Europe

The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a facetoface conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.

PART ONE: ACQUIRING THE TOOLS OF COMMUNICATION --- 1. Communication: The Requirement of a New Century --- 2. The Keys to the Kingdom of Communication --- 3. All Communication Is Personal --- 4. The Messenger Speaks Louder Than the Message --- 5. Choosing Your Words --- 6. Communicating Without Words --- PART TWO: COMMUNICATING IN THE WORK PLACE --- 7. Up, Down, and Across --- 8. Communicating One on One --- 9. Stop, Look -- and Listen --- 10. Avoiding the Gender Trap --- 11. Cross-Cultural Communication --- 12. Power Through Telecommunication --- 13. Getting the Most from Meetings --- PART THREE: FOCUSING YOUR COMMUNICATIONS --- 14. Focusing on the Right Audience --- 15. Focusing Your Message --- 16. Focusing Your Presentation --- 17. Focusing Your Results --- PART FOUR: PLATFORM POWER --- 18. Preparing for Your Speech --- 19. Communicating Through Images and Stories --- 20. Captivating Your Audience --- 21. Conquering the Barriers.