Integrated marketing communication : creative strategy from idea to implementation / BLAKEMAN, Robyn

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Integrated marketing communication : creative strategy from idea to implementation / BLAKEMAN, Robyn

Book

Blakeman, Robyn (1958-). Author

Published by Rowman & Littlefield - 2024 , 4th ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 2024
Edition no.: 4th ed.

ISBN: 9781538176320

Note

Index, bibliography

Subjects: MARKETING - COMMUNICATION - TECHNOLOGICAL INNOVATION

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC).

1. Integrated Marketing Communication 2. IMC Marketing Plans 3. Branding and Positioning 4. Creative Briefs 5. The Creative Process 6. Copywriting 7. Campaigns 8. Public Relations 9. Newspaper Advertising10. Magazine Advertising11. Radio Advertising12. Television Advertising13. Out-of-Home and Transit Advertising14. Direct Marketing15. Sales Promotion16. Internet Marketing and Social Media17. Mobile Media Marketing18. Alternative Media Advertising.

Integrated marketing communication : creative strategy from idea to implementation / BLAKEMAN, Robyn

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin