Digital business models : Concepts, models, and the alphabet case study / Bernd W. Wirtz.

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Digital business models : Concepts, models, and the alphabet case study / Bernd W. Wirtz.

Book

Wirtz, Bernd W. (1964-)

Published by Springer Nature Switzerland AG - 2019

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 2019

ISBN: 9783030130053 ; 3030130053

Subjects: BUSINESS MODEL

Provides a comprehensive and detailed introduction to business model concepts in the digital world Explains each business model type with a dedicated case study Presents a comprehensive case study on Google/Alphabet that combines all aspects of digital business models

Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models:Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study..

Digital business models : Concepts, models, and the alphabet case study / Bernd W. Wirtz.

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin