ESCP Europe

"The McDonaldization of Society is George Ritzer's seminal work of critical sociology that updates and applies Max Weber's rationalization thesis to the late 20th and early 21st century. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today, creating a system of operation based on efficiency, calculability, predictability, and control that has been adopted across a wide ranges of businesses, organizations, and social institutions"--