Economic for Business offers an interactive and illuminating interpretation of the economics that anyone studying business needs to understand. It explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. from back cover.
Preface --- 1. Economics and business --- 2. The market --- 3. The firm --- 4. Firms' costs and revenues --- 5. Market concentration and power --- 6. Investment policy and appraisal --- 7. Business and government --- 8. Factor markets --- 9. The macroeconomy, macroeconomic policy and business --- 10. Unemployment --- 11. Economic growth and business cycles --- 12. Stabilizing the economy --- 13. International trade --- 14. The balance of payments and exchange rates --- 15. Multinational firms --- 16. International or global economy? --- Answers to self-test questions..
