"Psychologist Professor Richard Wiseman exposes modern-day mind myths promoted by the self-help industry, and presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life." - from back cover.
