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Book
Martinez, Jean-Louis. Author
Published by la Charte - 2018
Library: Paris Montparnasse
L'auteur analyse l'évolution des modes de distribution et constate que les formats actuels de fidélisation sont à revisiter. Les succès du drive et du digital dans les grandes zones urbaines laissent présager des changements importants dans les circuits de distribution. ©Electre 2018
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