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Book
Batat, Wided. Author
Published by Eyrolles - 2018
Library: Paris Montparnasse
Ce guide définit l'expérience client digitale ainsi que ses composantes et propose des outils stratégiques et opérationnels illustrés de cas pratiques et d'exemples, afin de créer et de développer un marketing digital dans un contexte de rapprochement entre l'expérience physique et digitale. ©Electre 2018
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