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MALAVAL, Philippe. Author | BENAROYA, Christophe. Author
Published by Pearson - 2017 , 5e édition actualisée
Library: Paris Montparnasse
Le livre présente les aspects majeurs du marketing interentreprises. Les études de marché, la communication, la conception d'un produit, le choix du canal de distribution, la gestion des forces de vente, ainsi que la maintenance, la veille, les normes, le design, le marketing vert ou la formation au client sont traités. ©Electre 2017
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