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CHEVALIER, Michel. Author | DUBOIS, Pierre-Louis
Published by PUF - 2009
Library: Paris Montparnasse
Cet ouvrage propose les définitions des principales notions du marketing, de ses méthodes et outils : marketing direct, prix premium, lead users, marque, analyse Swot, marketing mix...
Book | DUBOIS, Pierre-Louis
Published by Palgrave Macmillan 2007
This book offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with ...
Published by Éditions Économica 2005, 4e éd.
Cet ouvrage présente les fondements et la pratique du marketing. La première partie décrit l'étude du marché de l'entreprise : dem...
Published by Economica 2013, 5e éd.
Une vision complète des différentes facettes du marketing grâce à l'étude du marché de l'entreprise, du marketing stratégique, du ...
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