ESCP Europe

This book provides the coverage of strategic management that is available in the market. Key features include : boosted coverage of implementation issues, providing unrivalled coverage of leadership, corporate governance, structures and controls, and strategic entrepreneurship ; analysis of how firms use strategic management tools, techniques and concepts developped by leading contemporary scholars ; a balanced emphasis on the resource-based and industrial organization perspectives ; expanded coverage of the strategic management process, exploring how firms can sustain above-average returns through strategic renewal and learning.