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Garcia, Claire. Author | Martinez, Jean-Louis. Author
Published by Dunod - 2017 , 2e éd.
Library: Paris Montparnasse
Dix études de cas de marketing issues de situations réelles et rédigées en collaboration avec des entreprises comme MPO Fenêtres, Renault, Séquovia, Lacoste ou Phil@Poste. Pour chaque cas, une fiche pédagogique, un énoncé, une série de questions et un corrigé détaillé. ©Electre 2017
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