Strategy synthesis : resolving strategy paradoxes to create competitive advantage. Text and readings / Bob de Wit ; Ron Meyer

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Strategy synthesis : resolving strategy paradoxes to create competitive advantage. Text and readings / Bob de Wit ; Ron Meyer

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de Wit, Bob. Auteur | Meyer, Ron

Published by South-Western cengage learning. Andover - 2010

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 490 p.

Edition: 3rd ed.
Publication year: 2010

ISBN: 978-1-4080-1899-6

Note

Figures, tables

Note

References (28 p.), index

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. The authors challenge the educational orthodoxy to encourage to be critical, and to challenge to be analytical, in order to facilitate creativity and unconventional thinking. In this text the authors guide through the many, often conflicting, perspectives in the field of strategy, in order to help become true strategic thinkers.

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