Strategy : Process, content, context / Bob de Wit ; Ron Meyer

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Strategy : Process, content, context / Bob de Wit ; Ron Meyer

Book

de Wit, Bob. Auteur | Meyer, Ron

Published by South-Western cengage learning. Andover - 2010

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 975 p.

Edition: 4th ed.
Publication year: 2010

ISBN: 978-1-4080-1902-3

Region

MONDE

Note

Case, exhibits, figures, tables

Note

Index

This book presents the bases of strategy, a step-by-step approach presenting few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context. The authors guide through diverse perspectives and show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

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