- Item type
- Book
- Language
- anglais
- Pages
- xxi, 474 p.
- Edition
- 2nd ed.
- Publication year
- 2004
- Content notes
- PART 1 --- 1. Strategic and management issues in global and transnational business --- PART 2 --- 2. From national culture to global vision --- 3. Analysis of the global business --- 4. Analysis of the competitive environment --- 5. Analysis of the global macroenvironment --- PART 3 --- 6. Global and transnational strategy --- 7. Global and transnational market-servicing strategies --- 8. Global production and logistics management --- PART 4 --- 9. Global leadership and strategic human resource management --- 10. Global technology management --- 11. Global and transnational marketing management --- 12. Global financial management --- 13. Organizational structure and control in global and transnational business --- 14. Managing global mergers, acquisitions and alliances --- 15. Global business - present and future trends --- Appendix 1: McDonald's and its International Expansion --- Appendix 2: Nike Inc.
"This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management." - in back cover.
PART 1 --- 1. Strategic and management issues in global and transnational business --- PART 2 --- 2. From national culture to global vision --- 3. Analysis of the global business --- 4. Analysis of the competitive environment --- 5. Analysis of the global macroenvironment --- PART 3 --- 6. Global and transnational strategy --- 7. Global and transnational market-servicing strategies --- 8. Global production and logistics management --- PART 4 --- 9. Global leadership and strategic human resource management --- 10. Global technology management --- 11. Global and transnational marketing management --- 12. Global financial management --- 13. Organizational structure and control in global and transnational business --- 14. Managing global mergers, acquisitions and alliances --- 15. Global business - present and future trends --- Appendix 1: McDonald's and its International Expansion --- Appendix 2: Nike Inc..
