The Innovator's dilemma : When new technologies cause great firms to fail / CHRISTENSEN, Clayton M.

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The Innovator's dilemma : When new technologies cause great firms to fail / CHRISTENSEN, Clayton M.

Book

CHRISTENSEN, Clayton M.

Published by Harvard Business School Press. Boston [Massachusetts] - 1997

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 252 p.

Publication year

1997

Collection

The management of innovation and change series

ISBN: 0-87584-585-1

Region

GENERAL

Note

Figures, tables

Note

Index

This book provides an analysis of changing technology and its importance to a company's future success. It presents a set of rules for capitalizing on the phenomenon of disruptive innovation which will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones.

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