- Item type
- Rapport
- Language
- Anglais
- Publication date
- 20260522
Health and beauty specialists in Thailand demonstrated resilience in 2025, with current value growth increasing 3% to THB156,514 million. Despite challenging economic conditions and heightened consumer price sensitivity, demand for beauty, personal care, and wellness products remained stable, driven by the perception of these goods as accessible indulgences and a strategic focus on affordability. Retailers such as Watsons, Boots, Eveandboy, and Beautrium have adapted through highimpact promotion
