Consumer-Related Determinants in Product Bundling : an empirical study. Julia Alexander ; Robert Wilken - ESCP Business School

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Consumer-Related Determinants in Product Bundling : an empirical study. Julia Alexander ; Robert Wilken

Article

Source : Open

Item type: Article

Note

V, 47 Bl. : graph. Darst.

Subjects

Consumer Behaviour
Product Management
Tourismus-Marketing
Pricing
Marketing Strategy

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XI, 247 S. : Tab. u. graph. Darst.

Source : Open

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