- Item type
- Book
- Language
- English
- Publication year
- 2011
- Edition no.
- 7th ed., Intern.ed.
- ISBN
- 978-0-13-254555-6
- Note
- Exhibits, glossary, notes
- Geographical area
- MONDE
This book explores management action in the international context. It focuses particularly on cross-cultural interactions, including managing a multicultural workforce. Numerous decision-oriented cases, case profiles : Dell's dilemna in Brazil ; General Motor and AvtoVAZ of Russia ; FedEx versus UPS in China ; Pepsi's entry into India ; DaimlerChrysler ; Management of Human assets at infosys (India) ; A first-time expatriate's experience in a joint venture in China ; etc...