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Book
DARPY, Denis. Author
Published by Dunod - 2015 , 2e éd.
Library: Paris Montparnasse
Les principes essentiels du marketing sont présentés tout en respectant la pratique du marketing en entreprise, qui combine les approches globales et locales. Quatre chapitres : l'entreprise et son marché ; les éléments de l'offre ; la diffusion de l'offre ; le plan marketing. ©Electre 2015
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