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DUBOIS, Pierre-Louis. Author | Fournier, Christophe (1974-....). Author
Published by Economica - 2013 , 5e éd.
Library: Paris Montparnasse
Une vision complète des différentes facettes du marketing grâce à l'étude du marché de l'entreprise, du marketing stratégique, du marketing mix et de la relation client. Avec de nombreux exemples français et européens.
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