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Badot, Olivier - Professeur à ESCP Business School | LEGRAND, Dagmar | POITEVIN, Jean-Louis | BURESI, Laurence | Laboratoire d'Analyse et de Recherche sur la Mutation des Marchés
Published by EAP - 1997
Library: Paris Montparnasse
Contribution à la compréhension du comportement des consommateurs et des commerçants face à l'introduction de l'euro. Proposition d'un plan d'actions facilitatrices.
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