- Item type
- Book
- Language
- English
- Publication year
- 2004
- ISBN
- 978-0-7619-6765-1
- Note
- Companies
- DISNEYLAND
- Geographical area
- ETATS-UNIS
According to the author, more and more aspects of our society are exhibiting features associated with Disney theme parks and the process of "Disneyization" is characterized by four dimensions : theming, hybrid consumption, merchandising, and performative labor. He also argues that the successful operation of Disneyization requires control and surveillance and explores the way in which these operate in Disneyized institutions and practices. Finally, he examines the extent to which Disneyization should be seen as a harmful "systemscape" with homogenizing trends diffusing through the economy, culture, and society.
