Stated choice methods : Analysis and applications / LOUVIERE, Jordan J. ; HENSHER, David A. ; SWAIT, Joffre D.

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Stated choice methods : Analysis and applications / LOUVIERE, Jordan J. ; HENSHER, David A. ; SWAIT, Joffre D.

Book

LOUVIERE, Jordan J. | HENSHER, David A. | SWAIT, Joffre D.

Published by Cambridge University Press - 2006

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006

ISBN: 978-0-5217-8830-7

Note

Figures, tables

Regions: GENERAL

This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that evaluate hypothetical choices rather than actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modeling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modeling.

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