Exploring corporate strategy / JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard

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Exploring corporate strategy / JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard

Book

JOHNSON, Gerry | SCHOLES, Kevan | WHITTINGTON, Richard

Published by FT Prentice Hall - 2006 , 7th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006
Edition no.: 7th ed.

ISBN: 0-273-71017-6

Note

Exhibits, glossary, tables

This book presents the basic of corporate strategy : the strategic position (environment, capability, expectations and purposes) ; strategic choices (business-level strategy, corporate-level and international strategy, directions and methods of development) ; strategy into action (organising for success, enabling success, managing strategic change, strategy into action) ; how strategy develops (understanding strategy development, strategy development in organisations). Case studies.

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