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Decaudin, Jean-Marc (1951-....). Author | Digout, Jacques. Author | Fueyo, Céline. Author
Published by Vuibert - 2013
Library: Paris Montparnasse
Guide sur la stratégie marketing dans le contexte numérique : les mécanismes et les étapes de la construction de l'identité numérique d'une marque ou d'un produit, les techniques de gestion des cyber-crises, etc.
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