Brutally frank and witheringly opinionated, David Ogilvy became the most sought-after wizard in the advertising business (Time magazine). In this classic guide to the world of advertising, the most successful adman of all time tells you how to make advertising work.
- How to write successful copy and get people to read it.
- The six giants who created modern advertising.
- How to create advertising that sells the product.
- Sex in advertising.
- Twelve TV commercials that work and four that dont.
- The future of advertising. from the back cover.
