The several chapters in this book offers a strategic framework of customer experiential marketing and a practical tool provided by the 7Es as controllable components of the experiential marketing mix (Experience, Exchange, Extension, Empahsis, Empathy capital, Emotional touchpoints, and Emic/etic process) that companies can use to design and offer suitable, emotional and profitable customer experiences offline and online within diverse markets and sectors. @Wided Batat 2019
