- Item type
- Ebook
- Language
- English
- Publication year
- 2018
- Edition no.
- 10th ed.
- ISBN
- 978-1-119-49579-6
- Note
- Subjects
- STRATEGY - MANAGEMENT
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work.
To keep pace with the fields constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
TABLE OF CONTENTS
PART I INTRODUCTION 1 - 1 The Concept of Strategy 3 - PART II THE TOOLS OF STRATEGY ANALYSIS 33 - 2 Goals, Values, and Performance 35 -3 Industry Analysis: The Fundamentals 63 - 4 Further Topics in Industry and Competitive Analysis 90 - 5 Analyzing Resources and Capabilities 113 - 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 144 - PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE - 7 The Sources and Dimensions of Competitive Advantage - 8 Industry Evolution and Strategic Change 205 - 9 Technology-based Industries and the Management of Innovation 241 - 10 Competitive Advantage in Mature Industries 273 - PART IV CORPORATE STRATEGY 289 - 11 Vertical Integration and the Scope of the Firm 291 - 12 Global Strategy and the Multinational Corporation 311 - 13 Diversification Strategy 341 - 14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361 - 15 External Growth Strategies: Mergers,Acquisitions, and Alliances 389 -
16 Current Trends in Strategic Management 409 - CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, NINTH EDITION 427- 1 Tough Mudder Inc.: The Business of Mud Runs 435
2 Starbucks Corporation, May 2015 442
3 Kering SA: Probing the Performance Gap With LVMH 459
4 Pot of Gold? The US Legal Marijuana Industry 466
5 The US Airline Industry in 2015 472
6 Wal-Mart Stores, Inc., June 2015 487
7 Harley-Davidson, Inc., May 2015 502
8 BP: Organizational Structure and Management Systems 516
9 AirAsia: The Worlds Lowest-cost Airline 523
10 Chipotle Mexican Grill, Inc.: Disrupting the Fast-food Business 533
11 Ford and the World Automobile Industry in 2015 542
12 Eastman Kodaks Quest for a Digital Future 557
13 Tesla Motors: Disrupting the Auto Industry 576
14 Video Game Console Industry in 2015 587
15 New York Times: The Search for a New Business Model 598
16 Eni SpA: The Corporate Strategy of an International Energy Major 608
17 American Apparel: Vertically Integrated in Downtown LA 628
18 Chipotle Mexican Grill, Inc.: The International Challenge 639
19 Haier Group: Internationalization Strategy 645
20 The Virgin Group in 2015 655
21 Google Is Now AlphabetBut Whats the Corporate Strategy? 668
22 Jeff Immelt and the New General Electric 681
23 Bank of Americas Acquisition of Merrill Lynch 702
24 W. L. Gore & Associates: Rethinking Management? 718.
