ESCP Europe

In today's global recession, strong management of firms and organizations are of the utmost importance. This book focuses on the key economic concepts in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, the authors have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The book offers real-world applications to make materials studied.