Managing a post-covid 19 era / Pramuan Bunkawanicha (ed)

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Managing a post-covid 19 era / Pramuan Bunkawanicha (ed)

Ebook

COEURDEROY, Régis - Professeur à ESCP Business School. Publication director | BEN SLIMANE, Sonia - Professeur à ESCP Business School. Publication director

Published by ERIM ESCP Research Institute of Management - 2020

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source : Syracuse

Item type: Ebook
Language: English ; French ; Castilian, Spanish

Publication year: 2020

Subjects: MANAGEMENT - CRISIS MANAGEMENT - RISK MANAGEMENT - TEACHING - CORPORATE SOCIAL RESPONSIBILITY - STRATEGIC MARKETING - FINANCIAL ENGINEERING - CONSUMER BEHAVIOR

Geographical area: MONDE

The authors try to answer to the following question : Is there a before and an after coronavirus crisis ? Can the consequences of this exceptional situation be anticipated ? Can transformative factors, or continuities, be identified, particularly regarding the potential changes in consumer behaviour, the organizational challenges for management and leadership, or the strategic and financial issues in the markets that this crisis may generate. From a broader perspective, what are the implications of this crisis for public policy, innovation, national, regional and global economic development but also for many societal issues ?