ESCP Europe

Item type

Book

Language

English

Publication year

2012

ISBN

0-9601910-3-8

"This work has been designed as an aid to the logical presentation of business communications. Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information." - from publisher.

Preface --- PART 1: THE PYRAMID PRINCIPLE- LOGIC IN WRITING --- Introduction --- 1. Why a pyramid structure? --- 2. The substructures within the pyramid --- 3. How to build a pyramid structure --- 4. Fine points of introductions --- 5. Deduction and induction: the difference --- PART 2: LOGIC IN THINKING --- Introduction --- 6. Imposing logical order --- 7. Summarizing grouped ideas --- PART 3: LOGIC IN PROBLEM SOLVING --- Introduction --- 8. Defining the problem --- 9. Structuring thr analysis of the problem --- PART 4. LOGIC IN PRESENTATION --- Introduction --- 10. Reflecting the pyramid on the page --- 11. Reflecting the pyramid on a screen --- 12. Reflecting the pyramid in prose --- Appendix A. Problem solving in structureless situations --- Appendix B. Examples of introductory structures --- Appendix C. Summary of key points mentioned in the text --- List of exhibits --- About the author..